I’m David van Schaick, a marketing leader and strategist.

I can help you become easier to buy

I help B2B brands and agencies.

I believe marketing exists to meet customer needs profitably.
That’s what I help you get better at doing.

For B2B brands.

Fractional marketing leadership

For businesses that need an injection of strategic marketing, I will build the strategy and implement it and help you measure its impact.

Positioning & Messaging

I help you to bottle your advantage. I make it easier for your buyers to understand your value and why it matters to them. And then I help you say it it in interesting ways.

I work on specific projects to improve marketing effectiveness, identifying where and how to improve and rolling out new initiatives.

Improving effectiveness

Coaching & Inspiration

I can provide an injection of fresh thinking to help you and your team pop a little more joy into your marketing again.

For B2B agencies.

  • Help buyers choose you in a crowded, homogenuous marketplace

  • Ugly word, important concept. Package repeatable solutions to common problems to help you scale.

  • Identify unmet or underserved customer needs and build new capability and service offerings.

  • My support with growing your agency and maximising its value.

Recent clients

ABOUT DAVID VAN SCHAICK

I have 20 years experience in B2B Marketing, learning from some of the best in the industry.

As CMO, I built the strategy that underpinned the growth of The Marketing Practice from provincial agency to world-renowned market leader and over £60m in revenue.

Since leaving The Marketing Practice, I’ve worked as an independent consultant and fractional marketing leader.

I’ve worked with and learnt from some of best and brightest brands and marketers in B2B, big and small, and built a reputation as a leading expert on B2B marketing.

My client feedback is (almost!) always exceptionally good.

  • If you have the chance to work with David too, you should.

    Anna Hutton, Managing Director, The Marketing Practice

  • A talented and experienced professional at the top of his game.

    Adam Elgar, CEO, Passle

  • A brilliant thinker and executor.

    Neil Dowling, Head of Global Marketing, Genpact

  • I've heard he has a cultured left foot.

    Robert Ainger, B2B Marketing Director

Let’s chat.

Drop me a line.