Great marketing makes it easier for buyers to choose you.

I’m David van Schaick and that’s what I do.

I help you become easier to buy and easier to sell.

Be easy to buy

Here’s how I do it...

First, I help you understand your advantage. That is the value you create for your customers, above and beyond your competition.

Then I help you articulate that value with clarity and confidence.

Together, we can then identify the best opportunities to use this advantage to grow your business. And what steps are needed to strengthen your existing advantage or develop a new advantage.

The result is a stronger marketing strategy, rooted in customer value.

I work with B2B tech and services brands, including agencies, with recent experience in finance too.

It typically starts because you want to improve marketing effectiveness. Or you face a new competitive challenge. Or there’s change in the business that means you need to revisit your positioning or GTM strategy. Or simply there’s a nuggety problem you need help with.

It usually ends with a renewed spring-in-the-marketing-step and a healthier top line.

For B2B brands.

Positioning

I help you to bottle your advantage. Understand why customers choose you, capture it in a way that’s memorable, then put that at the heart of everything you do.

Messaging

I make it easier for your buyers to understand what you have to say and why it matters to them. And I help you say it it in interesting ways.

I can help you build a strategy to reach your target buyers, connect with them and lubricate the process of them choosing you. I can also help you figure out how best to measure it.

Marketing Strategy

Inspiration

I can provide an injection of fresh thinking to help you and your team pop a little more joy into your marketing again.

For B2B agencies.

  • Help buyers choose you in a crowded, homogenuous marketplace

  • Ugly word, important concept. Package repeatable solutions to common problems to help you scale.

  • Identify unmet or underserved customer needs and build new capability and service offerings.

  • My support with growing your agency and maximising its value.

Recent clients

ABOUT DAVID VAN SCHAICK

I was CMO and part of the leadership team that grew The Marketing Practice from tiny provincial agency to world-renowned market leader.

At TMP and subsequently as an independent consultant I’ve worked with and learnt from some of best and brightest brands and marketers in B2B, big and small.

My client feedback is (almost!) always exceptionally good.

  • If you have the chance to work with David too, you should.

    Anna Hutton, Managing Director, The Marketing Practice

  • A talented and experienced professional at the top of his game.

    Adam Elgar, CEO, Passle

  • A brilliant thinker and executor.

    Neil Dowling, Head of Global Marketing, Genpact

  • I've heard he has a cultured left foot.

    Robert Ainger, B2B Marketing Director

Let’s chat.

Drop me a line.